Supervalu Launches Limited Edition Stoneridge Creamery Ice Creams

Minneapolis based grocer and distributor Supervalu announced the launch of two new flavors in its latest limited edition Private Brand Stoneridge Creamery ice creams: Cinnamon Snickerdoodle and Peppermint Cookies ‘n Cream. Customers can scoop them up for approximately the next six months in most of Supervalu’s stores as well as in independent grocery stores served through Supervalu ‘s Independent Business division

“Stoneridge Creamery ice cream is a top-quality family favorite, known for both its regular and unique flavors,” said Sam Mayberry, Supervalu ‘s vice president of private brands. “Our summer limited- edition flavors, Strawberry Lemonade and Harvest Peach, were a tremendous hit with customers. And, we’re excited and confident that they’ll have the same reaction to Cinnamon Snickerdoodle and Peppermint Cookies ‘n Cream, and will want to include them in their holiday dessert menus.”

Cinnamon Snickerdoodle features creamy cinnamon ice cream with a cinnamon snickerdoodle cookie swirl. In Peppermint Cookies ‘n Cream, pieces of real peppermint candy give a crunchy and exciting pop to the traditional Cookies ‘n Cream flavor.

All Stoneridge Creamery products (including ice cream novelties such as bars, cones and sandwiches) contain premium ingredients and are created in Supervalu ‘s test kitchens. They’re sold in many of SUPERVALU’s traditional retail banners including Acme, Cub Foods, Farm Fresh, Hornbacher’s, Jewel-Osco, Shaw’s, Star Market, Shop ‘N Save and Shoppers; they’re also available at Supervalu supplied stores.

Customers can also anticipate that new Stoneridge Creamery ice cream flavors will be introduced in spring 2013. Until then, customers can enjoy Cinnamon Snickerdoodle and Peppermint Cookies ‘n Cream for the next six months and over 40 traditional and unique flavors sold year round, including Salted Caramel, Banana Split, Pistachio and Java Delight Coffee Toffee Crunch.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.