Private Brands Star in Everyday with Rachel Ray

Minnesota based grocer and distributor Supervalu announced today on it’s Wild Harvest Facebook feed that the Private Brand was featured in the lifestyle magazine Everyday with Rachel Ray. Wild Harvest Organic Unsalted Butter was named the “Best Unsalted Stick” in the November 2012 Issue of EVERY DAY WITH RACHAEL RAY at

Taste Test: The Best Butte
We sampled more than 60 sticks and tubs of butter (straight off a spoon, people!), and we’re giving these 10 (five winners and five runner-ups) some serious pats on the back.

Best Unsalted Stick
Wild Harvest Organic Unsalted Butter: Organic and economical — a rare combination — this stick is slightly tangy, and ultra-creamy. “With a pure flavor and no salt, it’s the best choice for baking: Think holiday cookies!” said one taster. ($5.26 for 1 lb.)

Runner-Up: Trader Joe’s Organic Unsalted Butter ($4.79 for 1 lb., or $.30 per oz.)

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.