And in the realm of Private Brands, business is booming. Sales of Private Brands grew 3.9% while national brands rose just 0.6% in a year’s time, according to The Nielsen Company’s latest figures. Among those attuned to Private Brand’s potential is Steve Light, Group Vice President, Merchandising Operations at Meijer, the regional big box with an estimated $16 billion in annual revenues.
Light will share insights on leveraging innovative strategies to propel Private Brand growth and secure customer allegiance for the long-term at the RetailConnections Business Executive Summit, February 24-26, 2013, in Miami. In his keynote, “Taking Private Label Brands to the Next Level: The Role of Innovation as a Foundation for Growth,” Light will outline the forces shaping private label programs including globalization, trends in sourcing and the new frontier of digital media and e-commerce.
As Meijer and other retailers are well aware, Private Brands are outperforming national brands on key metrics, reaching record-breaking levels in both dollars and units sold. And price is becoming a rapidly diminishing consideration for consumers, even as the economy shows signs of recovery. Savvy retailers are investing in existing brands and building new product families to seize this rich opportunity.
Just this week, Walgreen launched a new Private Brand of “green” household goods under the Ology name as a way to differentiate itself from competitors. The first wave of 24 baby and personal care items, light bulbs, cleaning and paper products will hit more than 7,900 stores this week. Another two-dozen Ology products are due out this spring from Walgreen.
- Stephen Jackson, CIO, Harry Rosen
- Steve Light, Group VP, Merchandising Operations, Meijer
- Adam Holyk, DVP, Loyalty & Insights, Walgreen
- Deanna Steele, VP, IT Applications, Express
- Lisa Kranc, SVP, Marketing, AutoZone
- Girisha Chandraraj, EVP, Marketing & Sales, Blick Art Materials
- Lonnie Lawton, CFO, Helzberg Diamonds Shops
- Butch Jagoda, VP of IT, Helzberg Diamonds Shops
- Bryan Tatoff, CFO, Danier Leather
- Phil Cutter, CIO, Danier Leather
- Richard Hastings, Macro Strategist, Global Hunter Securities LLC
Registration for the RetailConnections Business Executive Summit February 24-26, 2013, is open to qualified retail executives and registration via www.retailconnections.com. Discount rates at the Turnberry Isle Hotel & Resort are available for a limited time, after which point reservations will be accommodated on an as-available basis. Sign up now for this once-a-year senior leadership Summit.
For more information, contact Denise Power, (773) 573-3939 firstname.lastname@example.org or Marc Millstein (914) 620-5947 email@example.com or visit our web site. For sponsorship opportunities, contact LuAnn Hallberg, (814) 516-4965 firstname.lastname@example.org.