British department store John Lewis has introduced this beautiful new design for its Private Brand Premium Tableware. The design created by Irving & Co is simple and elegant and utilizes photographer David Parfitt unique eye to deliver the form and aesthetics of the products. Instead of using the traditional black or white background, a warm grey/champagne creates a warm and inviting feel. This formal range of tableware inspires and engages the customer through knowledge, provenance and quality.
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