Sam’s Club Private Brand Simply Right Donates $500,000 to Vitamin Angels

In an effort to provide children around the world with the essential nutrients they need to grow and thrive, Sam’s Club Simply Right wellness Private Brand has donated $500,000 to Vitamin Angels, a non-profit organization dedicated to increasing availability, access and use of micronutrients among at-risk populations in need. The monetary donation will help Vitamin Angels expand their efforts to reach at-risk children age five and under with vitamin A and daily multivitamins and pregnant or breastfeeding women with prenatal vitamins around the world and domestically.

“Sam’s Club is committed to supporting health and wellness awareness, chronic disease prevention and quality solutions for our members, families and communities,” said Jill Turner Mitchael, senior vice president for health and wellness at Sam’s Club. “For 50 cents a year, Vitamin Angels can provide the two doses of vitamin A per year that a child needs to encourage good eye health and vision. When we learned about Vitamin Angels, our team knew it was ‘simply right’ to extend Sam’s Club dedication to health to as many at-risk children and mothers as possible” As a proud supporter of the Vitamin Angels program, Sam’s Club Simply Right features the organization’s logo on pallet skirts and trays of all vitamins and supplements.

“The lives of over 2 million children in the United States and around the world will be touched by Sam’s Club’s ‘simply right’ support for Vitamin Angels,” said Howard B. Schiffer, president of Vitamin Angels. “In the U.S. and in villages from Haiti and Honduras to Kenya and India our vitamins will save lives, prevent disease and help children grow and prosper. Together we will give them a brighter future.”

Those interested in supporting Vitamin Angels can visit

Previous articleShoppers Continue to Compare & Researchers Continue to Cliche
Next articleEngaging the New “Value Shopper”
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.