British retail behemoth Tesco has extended its “venture brand” Yum to include a range of soft cheeses including: plain, garlic and herb, green pesto and pink and black peppercorn.
Produced exclusively for Tesco by dairy giant Arla Foods, the Private Brand originally launched in July with butter products including Yum Spreadable and Yum Buttery.
Christopher Durham
President & Chief Strategist at My Private Brand/Folio28 LLC
Christopher Durham is the president and founding partner of the retail and Private Brand consultancy Folio28. He is a consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience, creating, launching and building billion dollar Private Brands.
Latest posts by Christopher Durham (see all)
- Innovation is The Name of the Game – Global Retail Brands – June 19, 2013
- William-Sonoma Shines With Private Brand Baking – June 16, 2013
- Champion Brands Now Offers Private Brand Brake Fluids – June 16, 2013
![MBD-118-MyBrand-Web-Ad1[1]](http://mypbrand.com/wp-content/uploads/2013/06/MBD-118-MyBrand-Web-Ad11.png)
