Best Buy Announces Insignia Flex Tablet

After much teasing and speculation on social media about an exciting new product launch Minneapolis based electronics retailer Best Buy announced the upcoming launch of a Insignia Private Brand tablet on its Facebook page. The Insignia Flex Tablet will retail for between $239 and $259 when it goes on sale November 11. The new tablet will run Android 4.0 Ice Cream Sandwich on a dual-core 1GHz processor, feature a 9.7-inch screen and weigh about 1.45 pounds. It is also said, according to Reuters, to feature a 10-hour battery life and a front-facing camera for video conferencing a weight of only 1.45 pounds.

I love seeing great Brands and great products in Private Brand portfolios they continues to prove that Private Brands are powerful differentiators. The new Insignia Flex Tablet joins an impressive roster of Private Brands including the Amazon Kindle and Barnes & Noble Nook – Good Luck!



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.