Best Buy Announces Insignia Flex Tablet

After much teasing and speculation on social media about an exciting new product launch Minneapolis based electronics retailer Best Buy announced the upcoming launch of a Insignia Private Brand tablet on its Facebook page. The Insignia Flex Tablet will retail for between $239 and $259 when it goes on sale November 11. The new tablet will run Android 4.0 Ice Cream Sandwich on a dual-core 1GHz processor, feature a 9.7-inch screen and weigh about 1.45 pounds. It is also said, according to Reuters, to feature a 10-hour battery life and a front-facing camera for video conferencing a weight of only 1.45 pounds.

I love seeing great Brands and great products in Private Brand portfolios they continues to prove that Private Brands are powerful differentiators. The new Insignia Flex Tablet joins an impressive roster of Private Brands including the Amazon Kindle and Barnes & Noble Nook – Good Luck!

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Christopher Durham

President & Chief Strategist at My Private Brand/Folio28 LLC

Christopher Durham is the president and founding partner of the retail and Private Brand consultancy Folio28. He is a consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience, creating, launching and building billion dollar Private Brands.

Latest posts by Christopher Durham (see all)

• Publix Smiles With Frozen Novelties – May 20, 2013
• PB CAREERS: PETCO – Brand Manager – May 20, 2013
• Tasty Design, Tasty Gelato, Safeway Select – May 20, 2013

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