Supervalu Features Everyday Essentials in Top Chef Recipes

Minneapolis based grocer Supervalu’s Private Brand Essential Everyday is featured several recipes by Antonia Lofaso, mom, author and contestant on Bravo’s Top Chef.

Supervalu has worked with the celebrity since the launch of Everyday Essentials. Antonia Lofaso introduced the expanded Essential Everyday brand lineup at a blogger event held in New York City in June. “As a working mom, I know firsthand the challenges of juggling work and home life, and how hard it is to find the time to make a nutritious, home-cooked meal that your kids will actually like,” Lofaso said. “In my new book, ‘The Busy Mom’s Cookbook,’ coming out in August, I include some simple tips for getting organized as well as a list of must- have pantry essentials. With the wide variety of Essential Everyday offerings, there’s so much you can do to prepare a quick, easy, nutritious meal that your whole family is sure to enjoy.”

“We’ve been very pleased with customers’ initial response to Essential Everyday. Consumers continue to look for products that exceed their expectations in the areas of affordable value. Our Essential Everyday brand does just that,” said Sam Mayberry, Supervalu vice president of private brands. “In addition to providing high-quality products at a great value, we’re focused on building customer loyalty for Essential Everyday and our other private brands by continuously innovating and bringing fresh ideas to our brand lineups.”

Three Bean Chili by Antonia Lofaso
Serves 8


  • 2 tablespoons Essential Everyday Extra Virgin Olive Oil
  • 1 medium yellow onion, chopped
  • 1 green bell pepper, chopped
  • 1 red bell pepper, chopped
  • 2 (15 ounce) cans Essential Everyday Crushed Tomatoes
  •  2 (10 ounce) cans Essential Everyday Diced Tomatoes with Green Chiles, undrained
  • 1 (15 ounce) can Essential Everyday Pinto Beans, rinsed and drained
  • 1 (15 ounce) can Essential Everyday Black Beans, rinsed and drained
  • 1 (15 ounce) can Essential Everyday Kidney Beans, rinsed and drained
  • 1 (1.25 ounce) packet Essential Everyday Original Chili Seasoning Mix
  • ⅛-¼ teaspoon cayenne pepper, optional


  • In large saucepan or Dutch oven, heat oil over medium heat. Add onions and peppers; sauté until onions are translucent (about 5-7 minutes).
  • Add remaining ingredients; bring to a boil.
  • Reduce heat and simmer 15 minutes, stirring occasionally.
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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.