Pleasanton, California based grocer Safeway has introduced a new fall collection of their exclusive Private Brand, debi lilly design. The collection of spiced pumpkin candles smell delicious and look gorgeous perched atop the exclusive new candle vases. Customers can fill a candle vase with acorns and cranberries, textural dried nuts, beans or mini gourds and have a fast and easy autumn centerpiece!
Christopher Durham
President & Chief Strategist at My Private Brand/Folio28 LLC
Christopher Durham is the president and founding partner of the retail and Private Brand consultancy Folio28. He is a consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience, creating, launching and building billion dollar Private Brands.
Latest posts by Christopher Durham (see all)
- Fifty2, The MPB Project: Publix Greenwise – May 23, 2013
- Differentiation Illustrated – Tesco Finest Coffee – May 23, 2013
- IGA Partners with Wounded Warrior Project – May 23, 2013
