Amazon Looks To Buy Texas Instruments’ Mobile Chip

Online mega retailer Amazon is in “advanced negotiations” to buy Texas Instruments’ mobile chip business, according to Israeli newspaper Calcalist, with the price expected to be in the billions of dollars. If the deal goes ahead Amazon would take a step closer to rivals Apple and Samsung by gaining the ability to design and manufacture its own mobile chips.

Texas Instruments chips are used in various devices including the Private Brand Amazon Kindle Fire tablet as well as Amazon’s rival the Barnes & Noble Private Brand Nook e-reader. The move could create a significant pricing and supply advantage for the online retailer who sees the Kindle as a robust portal to sell all things Amazon.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.