Online mega retailer Amazon is in “advanced negotiations” to buy Texas Instruments’ mobile chip business, according to Israeli newspaper Calcalist, with the price expected to be in the billions of dollars. If the deal goes ahead Amazon would take a step closer to rivals Apple and Samsung by gaining the ability to design and manufacture its own mobile chips.
Texas Instruments chips are used in various devices including the Private Brand Amazon Kindle Fire tablet as well as Amazon’s rival the Barnes & Noble Private Brand Nook e-reader. The move could create a significant pricing and supply advantage for the online retailer who sees the Kindle as a robust portal to sell all things Amazon.
Christopher Durham
President & Chief Strategist at My Private Brand/Folio28 LLC
Christopher Durham is the president and founding partner of the retail and Private Brand consultancy Folio28. He is a consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience, creating, launching and building billion dollar Private Brands.
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