Stagnito Media Aquires Private Label Magazine

In a surprising turn of events Deerfield Illinois based trade magazine publisher Stagnito Media announced late Friday, October, 12 that it has acquired Private Label, Private Label International and Private Label China magazines, and their related products from E.W. Williams Publications Co., Fort Lee, NJ.

Launched by E.W. Williams in 1979, Private Label magazine under the direction of Andrew Williams was groundbreaking in the evolving private label industry. Private Label magazine and Stagnito’s Progressive Grocer Store Brands will be merged into one publication. The new title will be given the name Private Label→Store Brands. The acquisition consolidates what was a crowded three magazine market to two: PL Buyer and Private Label→Store Brands.

According to the press release:

“We are extremely excited about the many opportunities surrounding our acquisition of Private Label magazine,” said Steven Lichtenstein, vice president and group publisher, Stagnito Media. “We have long recognized Private Label as a widely respected and accepted publication serving the private label/store brands market. For that reason, we have made a strategic decision to retain the best parts of Private Label magazine, merging it with Store Brands. Out of this merger will come a mega-media brand, providing the types of information and insights that will help shape the future of our industry.”



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.