Sears & Craftsman Raises More than $1.8 Million for Rebuilding Together

Rebuilding Together, a national nonprofit that believes in a safe and healthy home for every person, will receive $1.8 million from Sears Holdings Heroes at Home program to assist low-income military families with critical home repairs, improvements, and accessibility modifications.

Sears and Rebuilding Together’s efforts this summer included assisting 150 veteran families in need across the United States; veterans like Captain Pat Horan, who suffered a major head wound after being shot while serving in Baghdad five years ago. Sears Heroes at Home and Rebuilding Together installed an elevator into the Horan Home. Volunteers totally renovated their bathroom to make it wheelchair accessible. Handrails were also installed throughout the home to prevent falls. Doors were widened and the back porch was renovated to make the home even more accessible.

Sears and Rebuilding Together also worked together to help build a “House United” as part of the Craftsman House United program. The Craftsman Private Brand along with DIY expert Ty Pennington, NextGen Home, Bank of America, and Champion Home Builders built a modular home for a deserving American vet. One half of the home was built with state delegates during the Republican National Convention in Tampa, Florida on Aug. 28, and the other half was built with state delegates during the Democratic National Convention in Charlotte, North Carolina on Sept. 4.

$1.8 million was raised this past summer through customer donations at Sears stores and online via a link at sears.com/heroesathome. Over the past five years Sears has raised $17 million for Rebuilding Together via its Heroes at Home program and helped 1,287 families stay in their homes.

“This relationship has proved invaluable to Rebuilding Together,” said Gary Officer, President and CEO of Rebuilding Together. “The funds that Sears has raised have gone on to help improve the living conditions of so many military families. We look forward to seeing even more homes repaired with Sears help.”



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.