Dutch supermarket chain C1000, founded in 1981 has re-launched some of its Private Brand products under its new premium brand ‘Pride of C1000’. Each of the products was chosen for their artisan production, unique origin or special taste and have been tested by a consumer panel to insure their quality. Each product carries a gold medal on the package to designate its special status.
This launch follows the introduction of the ‘Pride of C1000′ brand in April of this year, which initially including 18 products. New products added to the line include meatloaf, lasagna, endive stew with bacon and meatballs, and cordon bleu with spinach and potatoes.
Christopher Durham
President & Chief Strategist at My Private Brand/Folio28 LLC
Christopher Durham is the president and founding partner of the retail and Private Brand consultancy Folio28. He is a consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience, creating, launching and building billion dollar Private Brands.
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