Dutch Grocer C1000 Launches ‘Pride of C1000’

Dutch supermarket chain C1000, founded in 1981 has re-launched some of its Private Brand products under its new premium brand ‘Pride of C1000’. Each of the products was chosen for their artisan production, unique origin or special taste and have been tested by a consumer panel to insure their quality. Each product carries a gold medal on the package to designate its special status.

This launch follows the introduction of the ‘Pride of C1000’ brand in April of this year, which initially including 18 products. New products added to the line include meatloaf, lasagna, endive stew with bacon and meatballs, and cordon bleu with spinach and potatoes.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.