English mega retailer Tesco has launched a Private Brand line to raise awareness and support for “Cancer Research UK“.
The design solution, created by branding agency P&W is focused on making raising funds fun, resulting in pink packs which are covered in mock fur, sequins and tiger print – ensuring they are not missed in the set during the Breast cancer awareness month of October.
Tesco works in partnership with supporting Cancer Research UK’s Race for life helping fund research, doctors and nurses at this life changing charity.
Christopher Durham
President & Chief Strategist at My Private Brand/Folio28 LLC
Christopher Durham is the president and founding partner of the retail and Private Brand consultancy Folio28. He is a consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience, creating, launching and building billion dollar Private Brands.
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