Tesco To Support Cancer Research UK With Private Brand

English mega retailer Tesco has launched a Private Brand line to raise awareness and support for “Cancer Research UK“.

The design solution, created by branding agency P&W is focused on making raising funds fun, resulting in pink packs which are covered in mock fur, sequins and tiger print – ensuring they are not missed in the set during the Breast cancer awareness month of October.

Tesco works in partnership with supporting Cancer Research UK’s Race for life helping fund research, doctors and nurses at this life changing charity.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.