Walmart Kicks Amazon’s Kindle Out!

News agency Reuters is reporting today that Bentonville big-box giant Walmart will discontinue selling Amazon.com’s wildly popular Kindle Private Brand products. The decision comes almost five months after Target announced the same decision. Reuters obtained a Walmart internal memo sent to store managers on Wednesday detailing the move.

“We have recently made the business decision to not carry Amazon tablets and e-readers beyond our existing inventory and purchase commitments… This includes all Amazon Kindle models current and recently announced.”

Both retailers are sensitive to Amazons move to capture sales and share by heavily subsidizing the Kindle to create a customer relationship.

Walmart will continue to sell Apple iPads, Barnes & Noble’s Private Brand Nook, Google’ss Nexus 7 and Samsung’s Galaxy Tab as well as other tablets and e-readers.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.