News agency Reuters is reporting today that Bentonville big-box giant Walmart will discontinue selling Amazon.com’s wildly popular Kindle Private Brand products. The decision comes almost five months after Target announced the same decision. Reuters obtained a Walmart internal memo sent to store managers on Wednesday detailing the move.
“We have recently made the business decision to not carry Amazon tablets and e-readers beyond our existing inventory and purchase commitments… This includes all Amazon Kindle models current and recently announced.”
Both retailers are sensitive to Amazons move to capture sales and share by heavily subsidizing the Kindle to create a customer relationship.