Trace One Opens US Headquarters

Jerome Malavoy, founder and CEO – Trace One

Trace One, a leader in e-collaborative solutions for Private Brand product lifecycle management (PLM), announced the opening of its North American headquarters in Boston. Jerome Malavoy, founder and CEO, and Marc Bonnamour, COO, have relocated the headquarters from Paris to Boston to further expand Trace One’s footprint in the U.S. and to lead the North American strategy. Trace One brings decades of experience helping the largest retailers and manufacturers worldwide manage the lifecycle of Private Brand products. This move builds on Trace One’s acquisition of Agentrics PLM in January 2012. The acquisition resulted in a North America sales team, and enlarged Trace One’s portfolio of clients. American retailers such as Walgreens, Supervalu, and Safeway joined 30 of the worlds leading Private Brand retailers including Carrefour, Auchan, Casino, Marks & Spencer, and El Corte Ingles.  Today, Trace One is partnered with seven of the largest American retailers and a number of significant national companies.

“Trace One invented the concept of using collaborative platforms in the private-label industry and has already been successful in bringing the benefits of collaborative product development management to more than 30 retailers and 12, 500 manufacturers in over 110 countries,” said Jerome Malavoy, founder and CEO of Trace One. “We are now excited to bring this expertise and savoir-faire in North America.”

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.