Fresh & Easy and P&W Win Design Awards

Fresh & Easy Neighborhood Market and their agency partner P&W were awarded for 4 packaging products/ranges on Monday 10th September 2012 in the GDUSA American Graphic Design Awards (Graphic Design USA). Graphic Design USA has been a prominent trade magazine for graphic designers and other creative professionals since 1963.

The American Graphic Design Awards is open to everyone in the graphic arts community – graphic design firms, advertising agencies, in-house corporate and institutional designers, publishers and other media. Winners will receive an embossed Certificate of Excellence for each piece selected and become eligible for reproduction in the Graphic Design USA Awards Annual in print, on the web, and iPad app.

“Being recognized for our design excellence is an honor and we are extremely excited to be a winner. We are proud of our creative solutions and credit goes to our outstanding team” – P&W

Winning entries in Packaging Category:

  • Imported Italian Soda
  • 100% Pure Vermont Maple Syrup
  • Baking aids
  • Roasted Veggie crisps


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.