Women Impacting Store Brand Excellence to Debut at PLMA’s

A new professional development organization, (WISE), will debut at the 2012 PLMA Private Label Trade Show in Chicago. The organization, which focuses on the advancement and development of women in leadership positions, encourages both women and men to join and will include suppliers, manufacturers, retailers and brokers. WISE will also exhibit at the show November 11-13 in Booth #55 in the new Sky Hall.

According to Peggy Davies, one of the founding members of WISE, and Vice President of McCain Foods, WISE is a champion for diversity in leadership roles by offering education opportunities, coordinating business networking events, and advocating informal mentorships for store brand professionals.

Founding members of WISE include executives from Faribault Foods, Seneca Foods, Ralston Food Group, McCain Foods USA, Stremick’s Heritage Foods, Federated Group, Inter-American/Kroger, Clement Pappas, Strategia Design, Wockhardt USA and Hormel Foods.

The group’s kick-off event, “Connecting Women, Inspiring Futures,” will be held at the 2012 PLMA Private Label Trade Show on November 11 from noon to 2 pm at the Hyatt OHare. The agenda includes lunch at noon as well as speakers. Registration is open through October 15. Register HERE.

For more information: info@womeninstorebrand.com.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.