Target a Ghoulishly Good Time With Todd Oldham

If you were impressed when Target launched the Todd Oldham Kid Made Modern Private Brand back in January, take a look at the cool stuff they have been working on for Halloween.

To get you in the spooky spirit for October, Todd created a Halloween collection of art supplies and kits that will make crafters swoon, in stores and now. Stocked with paper lanterns, coloring books, trick-or-treating totes, and featuring art from iconic artists like Patrick Hruby and Charley Harper, the collection comes in keepsake boxes so kids have an easy place to store their supplies (and candy).

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.