Leading Irish retailer Dunnes Stores approached Link Design Studios, to design their new Private Brand soup packaging. The objective was to create instant shelf appeal to effectively compete on shelf. The new designs exceeded expectations by outselling the old line two-to-one. The new design emphasizes wholesome, quality ingredients throughout the range while also conveying comfort. The chosen theme uses a suite of hand drawn illustrations of fresh ingredients set against a muted hessian background.
Christopher Durham
President & Chief Strategist at My Private Brand/Folio28 LLC
Christopher Durham is the president and founding partner of the retail and Private Brand consultancy Folio28. He is a consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience, creating, launching and building billion dollar Private Brands.
Latest posts by Christopher Durham (see all)
- “Where Is Private Label Going?” Attend PLMA International – May 22, 2013
- Dean & Deluca & Boreal Water Partner on Private Brand – May 22, 2013
- PB CAREERS: Southern Seasons – Corporate Director of New Product Development – May 21, 2013
