Job #: 12003842
Basic Purpose
Develops, implements, and manages strategies for profitable growth of sales of Private and Signature Brands within an operating division, promoting brand products and providing training to the sales team. Supports Center-driven initiatives.
Description
- Develop, implement and manage strategies to profitably grow sales of Private and Signature Brands; work closely with the sales team to promote brand products and train sales team in the benefits of the brand products and responding to needs that customers have identified with brand products
- Lead the division in helping to identify Exclusive Brand (EB) opportunities and holding people accountable for acting against such opportunities, quantifying and recording EB profit potential for each identified opportunity; support and drive Center-driven EB initiatives
- Manage Private and Signature Brands product placements into division and recommend additions, deletions and changes to stocked product lines
- Direct Brands’ presentations and allocation of resources for customer presentations, food shows, sales meetings, sales training and other events
- Establish programs with purchasing and marketing to increase profitable sales; track and assess performance by brand
- Gather results on a period basis, consolidating information from all assigned tasks; submit monthly updates, with potential gap closers to the executive management team, and participate in regional calls to discuss progress towards objectives and to share best practices for success
- Using reports provided, review Brand Void Matrix within Region to identify opportunities for increased sales opportunities, prioritize conversion opportunities for division, and identify and address training development opportunities for the sales team
- Manage Broker and Vendor network of suppliers
Qualifications
- Education/Training: Bachelor’s Degree or equivalent work experience required.
- Related Experience: A minimum of five years foodservice sales, marketing or purchasing experience and some experience in direct selling of signature and private brands required. A minimum of two years of supervisory experience preferred.
- Culinary/Chef experience a plus.
- Knowledge/Skills/Abilities: Strong verbal and oral communication skills, presentation and promotional skills, good organizational and time management skills are required; must be able to use various software programs for presentation, tracking, etc.
Shift: Day Job
Job Function: Brand Management
Job Level: Manager
Travel: Yes, 50% of the time
Christopher Durham
President & Chief Strategist at My Private Brand/Folio28 LLC
Christopher Durham is the president and founding partner of the retail and Private Brand consultancy Folio28. He is a consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience, creating, launching and building billion dollar Private Brands.
Latest posts by Christopher Durham (see all)
- “Where Is Private Label Going?” Attend PLMA International – May 22, 2013
- Dean & Deluca & Boreal Water Partner on Private Brand – May 22, 2013
- PB CAREERS: Southern Seasons – Corporate Director of New Product Development – May 21, 2013



















