This week West Des Moines, Iowa based employee owned grocer Hy-Vee features its Private Brand portfolio in its weekly flyer – and I have to say if a printed weekly flyer is still relevant this is the way to do it. It’s a great looking highly and functional piece that accentuates the food and makes shopping easier. There is no trace of the hideous overcrowded flyer that constantly screams at the reader and accentuates nothing. This is 16 pages of Private Brand goodness featuring large selection of their Private Brands including the NBE brand Hy-Vee, their recently launched craft beer Baraboo, Hy-Vee One, Hy-Vee Mothers Choice as well as the Topco labels that they carry.
Hy-vee is one of the reasons it is good to have relocated to Omaha.