Hy-Vee Private Brand Sale!!

This week West Des Moines, Iowa based employee owned grocer Hy-Vee features its Private Brand portfolio in its weekly flyer – and I have to say if a printed weekly flyer is still relevant this is the way to do it. It’s a great looking highly and functional piece that accentuates the food and makes shopping easier. There is no trace of the hideous overcrowded flyer that constantly screams at the reader and accentuates nothing. This is 16 pages of Private Brand goodness featuring large selection of their Private Brands including the NBE brand Hy-Vee, their recently launched craft beer Baraboo, Hy-Vee One, Hy-Vee Mothers Choice as well as the Topco labels that they carry.

Hy-vee is one of the reasons it is good to have relocated to Omaha.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.