Very few Private Brand manufacturers actually market to or attempt to engage consumers, instead allowing the retailer owned brand to build the relationship with and affinity from the customer. Over the last few years the exception to this rule has been baby formula supplier PBM Products now Perrigo Nutritionals. However their focus is on growing the overall sales of Private Brand formula and rigorously defending its quality and efficacy in court if need be. Their newest promotion the Free Baby Formula Sweepstakes at storebrandformula.com continues this trend.
The press release from the company reads:
Want to be the envy of other new moms in the neighborhood with the coolest stroller on the market? You could have a chance to win a free Origami Stroller by 4moms (retail value $849) by entering the Free Baby Formula Sweepstakes at storebrandformula.com.
“Smart moms know they can save a bundle using Store Brand Formula, such as Walmart’s Parents Choice, or Target’s Up & Up, over national brands without compromising quality,” says Sandra Gordon, national baby products expert and author of the newly released Save a Bundle: 50+ Ways to Save Big on Baby Gear. “With the money you save by choosing store brand formula, you could afford to buy an Origami® Stroller, or you could enter their sweepstakes to win one.”
The Origami is the world’s first power-folding stroller that is self-charging (wheel movements charge the battery when you walk) so it can also act as a cell phone charger when strolling the baby. It comes with four-cup holders, daytime running lights, and pathway lights that turn on in low-light conditions. In addition, the stroller’s LCD display dashboard features a thermometer, a speedometer, and lifetime odometers.
The Store Brand Formula Free Baby Formula Sweepstakes is open to legal residents of the 50 United States, the District of Columbia, and Puerto Rico, who are at least 18 years old. Entrants must fill out an entry form and will receive one entry for the drawing associated with the week in which they enter. There is a limit of one entry per person per week and entries will not be carried forward into subsequent weeks.
Each Weekly Prize winner will receive two cases of free baby formula. The approximate retail value of each Weekly Prize is $160. Each Monthly Prize winner will receive a free Origami® Stroller by 4moms. The approximate retail value of each Monthly Prize is $849.
For more information and Sweepstakes rules, visit http://www.storebrandformula.com/sweepstakes-rules.aspx.
Christopher Durham
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