Shopko Expands Private Brand Selection

Shopko Expands Its Successful Line Of Private Brand Consumables

Green Bay, Wisconsin based retailer Shopko announced today that it has expanded its popular line of private brand products with the introduction of approximately 70 new items.  The new products are available in stores now and include primarily health and beauty products and cleaning products.

Shopko, which is celebrating its 50-year anniversary, first introduced Shopko brand products more than five years ago. Due to the overwhelming positive response from customers, Shopko has gradually expanded the product line to more than 700 today across a number of product categories.

“We know that our customers are looking for quality and value, and Shopko brand products consistently deliver on both fronts.  We test all of our products against the national brand equivalent to assure that our product quality meets or exceeds that of the national brand,” said Tom Abbott, Shopko Senior Vice President Product Development/General Merchandise Manager, Consumables.  “Our research has found that Shopko brand products are as good as or better than the national brands, but at a fraction of the price, which is a welcome benefit to our customers in this economy.  Customers appreciate that they are getting the high quality products they desire, while enjoying the savings that our private brand offers.”

Shopko intends to continue to expand its private brand line with the next wave of new products arriving in spring of 2013.  At that time more than 175 new items will be introduced in a number of existing categories, including Skin Care, Sun Care, Hair Care, Laundry Detergent, Cleaning, Vitamins, Oral Care, Incontinence, Diapers and Shave.  Shopko brand products are available at Shopko, Shopko Hometown and Shopko Express Rx stores.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.