Amazon Announces Kindle Fire HD & Paperwhite

Amazon CEO Jeff Bezos announces the company’s newest versions of the Private Brand Kindle Fire

Online retail giant Amazon unveiled its newest Private Brand Kindle Fire at a press event Thursday in California along with a new Paperwhite e-reader. The Kindle Fire HD includes a better screen, faster processor and longer lasting battery.

The presentation began with a commercial showcasing an e-reader matching previous leaks of the new Paperwhite device and what many thought to be the Kindle Fire.

Amazon’s Kindle Fire will be available in two sizes: 8.9-inch display and a 7-inch display. Each will come with double the RAM of the earlier model, making it 40% faster.

The display is getting an upgrade, with a 1920 X 1200 resolution. A laminated touch sensor on the top of the display gives the screen 25% less glare.

The official release date for the smaller Kindle Fire HD is September 14. The 7-inch 16GB will be $199, and the 8.9-inch version will be priced at $299 and will ship on November 20.

A Kindle Fire HD with 32 GB capacity and 4G LTE connectivity will be available for $499. Amazon is also debuting a new data plan to go along with this device, customers have the option to pay $50 a year to use 250 MB per month, 20GB of cloud storage and $10 app store credit.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.