Amazon Announces Kindle Fire HD & Paperwhite

Christopher Durham September 9, 2012 0

Amazon CEO Jeff Bezos announces the company’s newest versions of the Private Brand Kindle Fire

Online retail giant Amazon unveiled its newest Private Brand Kindle Fire at a press event Thursday in California along with a new Paperwhite e-reader. The Kindle Fire HD includes a better screen, faster processor and longer lasting battery.

The presentation began with a commercial showcasing an e-reader matching previous leaks of the new Paperwhite device and what many thought to be the Kindle Fire.

Amazon’s Kindle Fire will be available in two sizes: 8.9-inch display and a 7-inch display. Each will come with double the RAM of the earlier model, making it 40% faster.

The display is getting an upgrade, with a 1920 X 1200 resolution. A laminated touch sensor on the top of the display gives the screen 25% less glare.

The official release date for the smaller Kindle Fire HD is September 14. The 7-inch 16GB will be $199, and the 8.9-inch version will be priced at $299 and will ship on November 20.

A Kindle Fire HD with 32 GB capacity and 4G LTE connectivity will be available for $499. Amazon is also debuting a new data plan to go along with this device, customers have the option to pay $50 a year to use 250 MB per month, 20GB of cloud storage and $10 app store credit.

Christopher Durham

President & Chief Strategist at My Private Brand/Folio28 LLC

Christopher Durham is the president and founding partner of the retail and Private Brand consultancy Folio28. He is a consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience, creating, launching and building billion dollar Private Brands.

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