Online retail giant Amazon unveiled its newest Private Brand Kindle Fire at a press event Thursday in California along with a new Paperwhite e-reader. The Kindle Fire HD includes a better screen, faster processor and longer lasting battery.
The presentation began with a commercial showcasing an e-reader matching previous leaks of the new Paperwhite device and what many thought to be the Kindle Fire.
Amazon’s Kindle Fire will be available in two sizes: 8.9-inch display and a 7-inch display. Each will come with double the RAM of the earlier model, making it 40% faster.
The display is getting an upgrade, with a 1920 X 1200 resolution. A laminated touch sensor on the top of the display gives the screen 25% less glare.
The official release date for the smaller Kindle Fire HD is September 14. The 7-inch 16GB will be $199, and the 8.9-inch version will be priced at $299 and will ship on November 20.
A Kindle Fire HD with 32 GB capacity and 4G LTE connectivity will be available for $499. Amazon is also debuting a new data plan to go along with this device, customers have the option to pay $50 a year to use 250 MB per month, 20GB of cloud storage and $10 app store credit.