Sainsburys Introduces Kids Line

Kids love to snack in between meals and it is important to help keep your child’s energy levels up, especially when they are busy with school and after school activities. English retailer Sainsbury’s understands it can be hard to find convenient, healthy snacks that will both satisfy and appeal to your little one. That is why Sainsbury’s has launched a whole new range of Private Brand fruit based snacks and smoothies, specifically designed for children, to help make mum’s life easier.

Sainsbury’s Orange & Mango and Strawberry & Banana smoothie pouches are naturally sweet and tasty, and wrapped in bright, fun and convenient packaging, making it simple to please the kids while on the go. Their screwable tops make them particularly useful as a travel option – something for kids to enjoy in the car to help fill the hunger pangs between school and the evening meal.

Mini packs of Raisins & Juicy Blueberries and bite sized Apricots are easy wins to help your child eat more fruit, as are the quirky Fairtrade Strawberry or Lemon Flavor Raisins, the ethical route to bringing something new to lunchtime.

Each product offers a healthy alternative to snacks like sweets or biscuits but still provides the sweetness that will please the kids.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.