Sainsburys Introduces Kids Line

Christopher Durham September 5, 2012 0

Kids love to snack in between meals and it is important to help keep your child’s energy levels up, especially when they are busy with school and after school activities. English retailer Sainsbury’s understands it can be hard to find convenient, healthy snacks that will both satisfy and appeal to your little one. That is why Sainsbury’s has launched a whole new range of Private Brand fruit based snacks and smoothies, specifically designed for children, to help make mum’s life easier.

Sainsbury’s Orange & Mango and Strawberry & Banana smoothie pouches are naturally sweet and tasty, and wrapped in bright, fun and convenient packaging, making it simple to please the kids while on the go. Their screwable tops make them particularly useful as a travel option – something for kids to enjoy in the car to help fill the hunger pangs between school and the evening meal.

Mini packs of Raisins & Juicy Blueberries and bite sized Apricots are easy wins to help your child eat more fruit, as are the quirky Fairtrade Strawberry or Lemon Flavor Raisins, the ethical route to bringing something new to lunchtime.

Each product offers a healthy alternative to snacks like sweets or biscuits but still provides the sweetness that will please the kids.

Christopher Durham

President & Chief Strategist at My Private Brand/Folio28 LLC

Christopher Durham is the president and founding partner of the retail and Private Brand consultancy Folio28. He is a consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience, creating, launching and building billion dollar Private Brands.

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