Julie Guggemos, vice president of PD&D, oversees a team of more than 200 Target team members through the design process–from trend research and concept design to technical assessments and product testing. Below, she gives the official Target blog “A Bullseye View” a behind-the-scenes look at her team in action and talks about what it takes to produce great design. She includes some thoughts on Target’s newest Private Brand Threshold as well as Embark and there much awarded prescription bottle – ClearX.

Christopher Durham
President & Chief Strategist at My Private Brand/Folio28 LLC
Christopher Durham is the president and founding partner of the retail and Private Brand consultancy Folio28. He is a consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience, creating, launching and building billion dollar Private Brands.
Latest posts by Christopher Durham (see all)
- William-Sonoma Shines With Private Brand Baking – June 16, 2013
- Champion Brands Now Offers Private Brand Brake Fluids – June 16, 2013
- Fifty2, The MPB Project: A&P – Via Roma – June 13, 2013












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