Swiss retailer Migros has begun selling its Private Brands on Amazon‘s German website to expand its influence beyond the Swiss border. The offering includes approximately 150 sku’s including jams, salad dressings and coffee. Add in seasonal offerings and the offering totals more than 300 products.
The test with Amazon.de will run through to the end of the physical year, after which, Migros will evaluate the test and prospects for moving forward.
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