Swiss retailer Migros has begun selling its Private Brands on Amazon‘s German website to expand its influence beyond the Swiss border. The offering includes approximately 150 sku’s including jams, salad dressings and coffee. Add in seasonal offerings and the offering totals more than 300 products.
The test with Amazon.de will run through to the end of the physical year, after which, Migros will evaluate the test and prospects for moving forward.
Christopher Durham
President & Chief Strategist at My Private Brand/Folio28 LLC
Christopher Durham is the president and founding partner of the retail and Private Brand consultancy Folio28. He is a consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience, creating, launching and building billion dollar Private Brands.
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