Supervalu Launches Private Brand Java Delight Single Serve Coffee

Minneapolis based grocer and wholesaler Supervalu today announced the launch of the Private Brand Java Delight Single Serve UnCup, a new single serve size of its premium coffee product that will be available in stores beginning this month. Java Delight products are available in Supervalu’s 1,100 traditional retail stores and in independent stores served through Supervalu’s Wholesale Division. The move follows the launch of similar single serve coffee pods by both Safeway & Kroger. With the addition of Supervalu, Private Brand coffee pods are now available at the top three traditional grocers in the country and in more than 7,000 grocery stores in the US.

“The UnCup pod provides our customers with a premium single serve coffee at an affordable price”

“The UnCup pod provides our customers with a premium single serve coffee at an affordable price,” said Sam Mayberry, Supervalu’s Vice President of private brands. “It was also important for us to develop a product that is more environmentally friendly and our UnCup single serve pod uses 30% less material by weight than the leading national brand pod. Protecting the environment is very important to Supervalu and we continue to focus on producing as little waste as possible when launching new products and packaging.”

Currently, the coffee will be available in six flavors and additional flavors are currently in development. The UnCup pod can be used with leading single serve coffee makers including Keurig brewing systems.

The Java Delight Single Serve UnCup will be available in all of Supervalu’s traditional retail banners including Acme, Albertsons, Cub Foods, Farm Fresh, Hornbacher’s, Jewel-Osco, Shaw’s, Star Market, Shop ‘N Save And Shoppers. The Java Delight UnCup will also be available at independent stores who are supplied by Supervalu.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.