Supervalu Launches Private Brand Java Delight Single Serve Coffee

Minneapolis based grocer and wholesaler Supervalu today announced the launch of the Private Brand Java Delight Single Serve UnCup, a new single serve size of its premium coffee product that will be available in stores beginning this month. Java Delight products are available in Supervalu’s 1,100 traditional retail stores and in independent stores served through Supervalu’s Wholesale Division. The move follows the launch of similar single serve coffee pods by both Safeway & Kroger. With the addition of Supervalu, Private Brand coffee pods are now available at the top three traditional grocers in the country and in more than 7,000 grocery stores in the US.

“The UnCup pod provides our customers with a premium single serve coffee at an affordable price”

“The UnCup pod provides our customers with a premium single serve coffee at an affordable price,” said Sam Mayberry, Supervalu’s Vice President of private brands. “It was also important for us to develop a product that is more environmentally friendly and our UnCup single serve pod uses 30% less material by weight than the leading national brand pod. Protecting the environment is very important to Supervalu and we continue to focus on producing as little waste as possible when launching new products and packaging.”

Currently, the coffee will be available in six flavors and additional flavors are currently in development. The UnCup pod can be used with leading single serve coffee makers including Keurig brewing systems.

The Java Delight Single Serve UnCup will be available in all of Supervalu’s traditional retail banners including Acme, Albertsons, Cub Foods, Farm Fresh, Hornbacher’s, Jewel-Osco, Shaw’s, Star Market, Shop ‘N Save And Shoppers. The Java Delight UnCup will also be available at independent stores who are supplied by Supervalu.

• Bio
• Latest Posts

Christopher Durham

President & Chief Strategist at My Private Brand/Folio28 LLC

Christopher Durham is the president and founding partner of the retail and Private Brand consultancy Folio28. He is a consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience, creating, launching and building billion dollar Private Brands.

Latest posts by Christopher Durham (see all)

• “Where Is Private Label Going?” Attend PLMA International – May 22, 2013
• Dean & Deluca & Boreal Water Partner on Private Brand – May 22, 2013
• PB CAREERS: Southern Seasons – Corporate Director of New Product Development – May 21, 2013

Related posts:

Safeway Launches New Private Brand Coffee Pods Fresh&Easy Launches 5th Anniversary Coffee Kroger Announces Plans to Private Brand K-Cups Supervalue Announces Expansion of Essential Everyday