This past week Supervalu’s Jewel-Osco banner ran an FSI featuring their Private Brand Essential Everyday under the headline, “The Essential Start to Your Day.” The ad included a $1off when you purchase $5.oo in Essential Everyday coupon.
Source: Path to Purchase Institute
Christopher Durham
President & Chief Strategist at My Private Brand/Folio28 LLC
Christopher Durham is the president and founding partner of the retail and Private Brand consultancy Folio28. He is a consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience, creating, launching and building billion dollar Private Brands.
Latest posts by Christopher Durham (see all)
- Publix Smiles With Frozen Novelties – May 20, 2013
- PB CAREERS: PETCO – Brand Manager – May 20, 2013
- Tasty Design, Tasty Gelato, Safeway Select – May 20, 2013
