PB CAREERS: HEB, Own Brand Manager

PB CAREERS: HEB, Own Brand Manager
Department: Own Brand Development
Address: 646 S. Main
City: San Antonio
State: TX
Zip: 78204
Min Pay Rate: $66,600.00
Mid Pay Rate: $83,200.00

Job Description
Manages new product development, launch plans and product lifecycle (marketing) of Own Brand products for assigned categories

Essential Functions / Process Responsibilities include the following; other duties may be assigned as necessary

Manages all product development projects through the development process (idea to shelf) to maximize speed to market, completeness and accuracy. Including but not limited to:

  • Product validation:
  • Schedules and participates in CSR formal product evaluations and coordinates consumer panel as needed
  • Package design:
  • Provides strategic guidelines for Own Brand package design (via Design Brief) and POS materials (via Advertising brief)
  • Responsible for design kick-off completeness and strategic accuracy
  • Reviews and approves all packaging design / label artwork
  • Quality Assurance process
  • Launch plans:
  • Develops, executes and monitors thorough and comprehensive launch plans for new Own Brand product launches
  • Works closely with merchandising, marketing, research, OBQA, brokers, manufacturing, distribution, 360 and legal in the development of launch plans
  • Functions as the liaison between the Merchant organization and the Own Brand Centers of Excellence for a moderate to large portfolio of categories
  • Manages multiple project teams and broad product scope with achievement of consensus timetables and prioritization
  • Maintains competition surveillance
  • Responsible for category and data integrity matters for the assigned categories
  • Coordinates product maintenance with OBQA
  • Understands and articulates goals and objectives of Own Brand branding strategies and ensures the integrity of the product development process
  • Participates and provides input in the category annual planning
  • Analyzes new product performance and makes recommendations to meet opportunities

Education and Experience preferred

  • Bachelor’s Degree in Business, Marketing or related field preferred or comparable experience
  • 2 – 4 years experience in the industry
  • Brand management experience preferred
  • Proficient in Microsoft Office Suite

Key Competencies preferred

  • Ability to manage multiple projects
  • Strong project management skills
  • Strong multi-tasking and attention to detail skills
  • Strong written and verbal communications skills
  • Ability to work in a team environment
  • Ability to make key decisions on a daily basis
  • Demonstrate initiative and willingness to take risks

Physical and Other Requirements

  • Function in a fast-paced, retail, office environment
  • Travel by car or airplane with overnight stays


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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.