Beautiful Private Brand design from Swedish pharmacy Apotek Hjärtat, Swedish design agency BVD developed a complete brand identity from scratch and applied it to a wide variety of packaging. Design included strategy and architecture within different categories on more than 200 products.
Christopher Durham
President & Chief Strategist at My Private Brand/Folio28 LLC
Christopher Durham is the president and founding partner of the retail and Private Brand consultancy Folio28. He is a consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience, creating, launching and building billion dollar Private Brands.
Latest posts by Christopher Durham (see all)
- Fifty2, The MPB Project: Publix Greenwise – May 23, 2013
- Differentiation Illustrated – Tesco Finest Coffee – May 23, 2013
- IGA Partners with Wounded Warrior Project – May 23, 2013
