Tasty Private Brand Packaging From Williams-Sonoma

Nice Private Brand designs from the in-house team at San Francisco, CA based specialty cooking supply retailer Williams-Sonoma for the Summer 2012 Collection. According to the team:

“As a small in-house creative team, we pride ourselves in creating unique private label packaging with reflects the individual personality of each particular product. Overall, our packaging is intended to feel unique, artisanal and approachable to reflect the exceptional quality of our food products.

Recently we’ve strived to reinvent the packaging direction and look that Williams-Sonoma has traditionally been known for by creating simple, yet bold designs which feel current and fresh.

Most of these products launched this summer, so we tried to capture the lighthearted spirit of the season.”

Design: Michael Hester, Sarah Hingston, Jeff Hester and Brent Couchman
Design Direction: Michael Hester, Senior Design Manager at Williams-Sonoma

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Christopher Durham

President & Chief Strategist at My Private Brand/Folio28 LLC

Christopher Durham is the president and founding partner of the retail and Private Brand consultancy Folio28. He is a consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience, creating, launching and building billion dollar Private Brands.

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