Schenectady, NY based grocer Price Chopper has introduced a resurrected Private Brand version of the iconic 1970’s dog food Chuck Wagon once owned by Purina. Topco who acquired the rights to the brand late last year distributes the brand. Along with Price Chopper, other retailers carrying the brand include K-VA-T Food Stores, Lowes Foods, Associated Grocers, United Supermarkets, Piggly Wiggly Carolina and Tops Friendly Markets.
Price Chopper announced the Private Brand in the following Facebook post.
Chuck Wagon Dry Dog Dinner is available in 44, 13 and 3.5 pound bags. The line includes: dog biscuits, jerky strips and jerky sticks.
Christopher Durham
President & Chief Strategist at My Private Brand/Folio28 LLC
Christopher Durham is the president and founding partner of the retail and Private Brand consultancy Folio28. He is a consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience, creating, launching and building billion dollar Private Brands.
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