Walmart / Massmart Introduces Great Value to South Africa

South African retailer and recent Walmart acquisition Massmart announced this past week that it will be selling Walmart’s global Private Brand Great Value in its South African stores. Massmart CEO Grant Pattison tweeted that the first line to be sold – batteries – is “about half the price for the same performance.” The batteries will sold in the group’s stores, including the home improvement retailer Builders Warehouse. The introduction of the worlds largest Private Brand Great Value is expected to be the first brand of many brands in the Walmart Private Brand portfolio in South Africa, as Walmart will also introduce the George fashion brand will be sold in the region.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.