South African retailer and recent Walmart acquisition Massmart announced this past week that it will be selling Walmart’s global Private Brand Great Value in its South African stores. Massmart CEO Grant Pattison tweeted that the first line to be sold – batteries – is “about half the price for the same performance.” The batteries will sold in the group’s stores, including the home improvement retailer Builders Warehouse. The introduction of the worlds largest Private Brand Great Value is expected to be the first brand of many brands in the Walmart Private Brand portfolio in South Africa, as Walmart will also introduce the George fashion brand will be sold in the region.
Christopher Durham
President & Chief Strategist at My Private Brand/Folio28 LLC
Christopher Durham is the president and founding partner of the retail and Private Brand consultancy Folio28. He is a consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience, creating, launching and building billion dollar Private Brands.
Latest posts by Christopher Durham (see all)
- Fifty2, The MPB Project: Sears – Kenmore – May 16, 2013
- Durham & Seelert To Present Walmart SIGHTLINE At PLB360 Conference – May 16, 2013
- Woolworths South Africa Redesigns Slimmers Choice – May 15, 2013
