Bentonville, Arkansas based big box giant announced the launch of Pure Balance is the retailer’s first ultra premium Private Brand dry dog food which includes no soy, wheat or corn additives, no artificial colors, no preservatives and no chicken by-products. Pure Balance joins the nations best selling dog food brand “Ol Roy” in the Walmart Private Brand portfolio. A premium play in pet food is further evidence that Walmart is once again ramping up its commitment to Private Brands.
Pure Balance’s first and primary ingredient is either real lamb meat or poultry, and contains a blend of omega 6 and 3 fatty acids good for a healthy coat and skin. Additionally, the product supports vision health, as well as heart health and immunity.
“Walmart customers, including me, consider our dogs family members so when it comes to their food we want the very best for them,” said Jody Pinson, vice president of pets at Walmart. “Our customers told us they wanted to be able to feed their dogs a dry food made with pure ingredients without having to make a special trip to the pet store. We listened and are excited to offer Pure Balance, an ultra premium dog food, at a price our customers can afford.”
Walmart’s new Pure Balance brand dog food offers key benefits found in top pet specialty brands, and is already gaining notice from veterinarians who understand the benefits of a high-quality dry food.
“As a veterinarian, I am repeatedly asked to recommend diets for peoples’ pets, and I see a lot of benefits in switching to Pure Balance,” said Dr. Chip Lang, a veterinarian at the Cochranton Veterinary Hospital in Pennsylvania. “Pure Balance is formulated to contain a simple and well-balanced base of quality nutrients, while avoiding unnecessary additives. The combination of these benefits means that the diet could be recommended for healthy animals and pets with skin, intestinal or other allergies.”
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