Target Highlights Boots & Barkley

From bed covers to bow ties and plush toys, Target’s exclusive Private Brand Boots & Barkley collection offers up its hottest items to spoil all of your furry friends. While shopping for pet products, customers can also take care of their pet’s health needs at Target Pharmacy. All Target Pharmacy locations fill human equivalent pet prescriptions, including a wide list of $4 generic medications to help them save money. Customers can increase their savings by enrolling in Target’s Pharmacy Rewards program. The program is free, and after filling five prescriptions – pets included – customers will receive 5% off a day of shopping at Target.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.