Equate Takes Center Stage In Walmart Flyer

This week Bentonville big box giant Walmart features it’s HBC Private Brand Equate in its “Start Back to School with Savings” themed weekly circular.  More than

of page 16 is dedicated to the brand, which was redesigned in late 2010 by the English branding agency Elmwood.

Equate joins other members of the Walmart Private Brand portfolio including: Great Value, Parents Choice, Faded Glory. No Boundaries and Mainstays as well as exclusive licensed brands OP, Danskin and Starter.

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Christopher Durham

President & Chief Strategist at My Private Brand/Folio28 LLC

Christopher Durham is the president and founding partner of the retail and Private Brand consultancy Folio28. He is a consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience, creating, launching and building billion dollar Private Brands.

Latest posts by Christopher Durham (see all)

• William-Sonoma Shines With Private Brand Baking – June 16, 2013
• Champion Brands Now Offers Private Brand Brake Fluids – June 16, 2013
• Fifty2, The MPB Project: A&P – Via Roma – June 13, 2013

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