This week Bentonville big box giant Walmart features it’s HBC Private Brand Equate in its “Start Back to School with Savings” themed weekly circular. More than
of page 16 is dedicated to the brand, which was redesigned in late 2010 by the English branding agency Elmwood.
Equate joins other members of the Walmart Private Brand portfolio including: Great Value, Parents Choice, Faded Glory. No Boundaries and Mainstays as well as exclusive licensed brands OP, Danskin and Starter.
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