This week the third largest drugstore chain in the U.S. Rite Aid features its Private Brands in a 2 page spread in its weekly flyer. The Camp Hill, Pennsylvania based retailer is also featuring a number of promo codes on its website that including: a Buy one Get One Free offer on select Rite Aid long acting allergy relief products and a Buy One get Second One 50% Off select Rite Aid pain killers.

Christopher Durham
President & Chief Strategist at My Private Brand/Folio28 LLC
Christopher Durham is the president and founding partner of the retail and Private Brand consultancy Folio28. He is a consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience, creating, launching and building billion dollar Private Brands.
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