A nice Private Brand ice cream design from German grocer Albert Heijn’s created by the Netherlands based design agency dbod. The supermarket introduced 6 flavors of ice cream to help boast it’s Private Brand portfolio. The brand design and voice reflects a playful nature modern approach that is brought to life in the product names: ‘Cookies in Love’, ‘Cheesecake Bites’ and ‘Extreme Brownies.’
Christopher Durham
President & Chief Strategist at My Private Brand/Folio28 LLC
Christopher Durham is the president and founding partner of the retail and Private Brand consultancy Folio28. He is a consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience, creating, launching and building billion dollar Private Brands.
Latest posts by Christopher Durham (see all)
- The Power of Sam – Sam’s Choice Redesigned! – May 19, 2013
- Last Chance TO WIN FREE Conference Tickets – Deadline Ends Today! – May 19, 2013
- Food Lion Promotes Private Brands & Invests in 178 Stores in Five States – May 19, 2013
