Monthly Archives: August 2012 »
Jewel-Osco Promotes Essential Everyday
This past week Supervalu’s Jewel-Osco banner ran an FSI featuring their Private Brand Essential Everyday under the headline, “The Essential Start to Your Day.” The ad included a $1off when you purchase $5.oo in
Read More »Meijer Posts More Private Brand Jobs
As part of the ongoing transformation of its Private Brand portfolio and programs Grand Rapids, Michigan based Meijer continues to post new jobs. This round includes some significant leadership roles that will work to
Read More »Fresh & Easy Launches a Fresh Iced Tea Range
Tesco’s US chain Fresh & Easy Neighborhood Market and the design consultancy P&W have introduced newly designed packaging for the fresh iced teas. The ready to drink range includes unsweetened tea, green tea, pomegranate
Read More »Deadline Fast Approaching for the PL Buyer Design Excellence Awards
The entry deadline for the PLBuyer’s Design Excellence Awards is fast approaching and entries are being taken online through September 7th. The awards wards will be judged by a distinguished panel of branding and
Read More »Target’s NEW Threshold Debuts!
Target’s eagerly anticipated new home brand Threshold is finally here, and its no test, it is an obvious commitment to rolling the brand out across the relevant areas of the store. As I reported
Read More »South African Massmart / Walmart Launches DIY Private Brand
A full power tool and power tool accessory category review, detailing a market gap and margin opportunity in the power tool accessory category, provided the perfect opportunity to launch the newest Private Brand in
Read More »Fresh & Easy Private Brand Raises Money For Alex’s Lemonade Stand Foundation
EL Segundo, CA based grocer Fresh & Easy Neighborhood Market is celebrating National Lemonade Day with a two week lemonade sale and fundraiser to benefit Alex’s Lemonade Stand Foundation (ALSF). Now through September 4th,
Read More »Extreme Transparency – Artisan Private Brand At Local San Francisco Grocer
San Francisco based premium specialty grocery Bi-Rite Market was featured this past week in an article in the San Francisco daily newspaper the San Francisco Chronicle. Bi-Rite Market has a new line of prepared
Read More »Private Label Manufacturing: 2011-12 Intelligence
Reportlinker.com announces that a new market research report is available in its catalog: Private Label Manufacturing in the Food and Beverage Industry – 2011–2012 : Survey Intelligence Synopsis Analysis of opinions drawn from leading
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