PB CAREERS: Director of Marketing – Specialty Brands, Daymon Worldwide

The Marketing Director will play a key role in building brands and portfolios for our retail partners. He/She will lead and develop marketing strategy and program initiatives to position Daymon Worldwide as the brand-building expert in the Private Brand marketplace. This is a leadership position for a tenured marketer capable of establishing and developing effective customer relationships at the most senior level of an organization. He/she will work collaboratively across teams to develop consumer centric solutions that help generate incremental revenue and representation at our customers on a global basis.

City: Stamford
State: CT
Requisition Number 12-0267


  • Lead brand strategy development for Customers and Suppliers, ensuring that strategies support business objectives
  • Serve as the strategic marketing partner, ensuring customer satisfaction and relationship health
  • Identify new or hidden market opportunities for Daymon and our Customers
  • Supervise the creation of comparative Brand Audits and trend reports
  • Coordinate and manage the synthesis and analysis of syndicated and primary research with GAIN
  • Conduct Customer management interviews
  • Facilitate and lead BrandStorming sessions with creative constituents
  • Develop Positioning of brands for short-term impact and long-term value
  • Articulation of Positioning through the development of clear and codified brand architecture systems
  • Write and present strategic brand management recommendations and proposals to Customers that include annual brand plans
  • Responsible for the fiscal performance of all projects ensuring they stay on schedule and on budget
  • Manage the performance and contribute to the positive development of team members
  • Bring a marketing focus to our field teams and reposition Daymon Worldwide as a strategic marketing partner
  • Continually looks for opportunities to integrate Daymon Worldwide Design as part of the strategic solution package
  • Work closely with Customer’s top Principals to show how they should be integrated into the marketing planning process
  • Contribute to the growth and direction of Daymon Worldwide, including new business opportunities

Key Benefits to Daymon:

  • Creates an image and ability to service all of our Customers’ needs regardless of their current private brand marketing capabilities
  • Gets a sales-driven culture to think about the power of marketing
  • Proactive planning with Customer teams will enhance our overall image and capabilities as a strategic organization
  • Educate Customers on the benefits of brand building
  • Increases direct connection with the Customer’s marketing & advertising team


  • 6-10 years of CPG or branding agency experience with a proven track record of creating brands, developing launch plans and annual plans tied to strategic objectives.
  • A successful track history of building and/or repositioning brands
  • Experience with project management and skilled in developing and following project timelines
  • Familiarity with the consumer packaged goods industry and general knowledge of strategies and activities of major retailers around the world.
  • Proficient in general marketing approaches of retailers, including the application of different elements of the marketing mix to stimulate demand among different customer groups.
  • Ability to write clearly and succinctly in a variety of communication settings and styles.
  • Ability to professionally present in a variety of settings and to effectively engage at the highest level within the Daymon organization as well as at retail or supplier partners, leading marketing discussions and providing thought leadership.
  • Strong networking abilities and relationship-building skills.
  • MBA strongly preferred.
  • Ability to effectively problem solve, work through obstacles and achieve results while maintaining strong relationships.
  • Proven track record of developing teams and managing direct reports, as well as in working in cross-functional teams.


  • Exposure to global Private Brand marketing strategy and tactics across retail formats
  • Interaction with senior management of industry-leading retailers and supplier partners
  • Ability to adapt strategies to local market and cultural requirements
  • Challenge of managing and interpreting data that vary widely in detail and format
  • Project management, team building and adherence to timelines


  • Customer Focus
  • Decision Quality
  • Building Relationships
  • Managing & Measuring the Work
  • Priority Setting
  • Personal Savvy
  • Building Effective Teams
  • Drive for Results
  • Motivating Others

Apply On-line

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.