Retail Loyalty in the Digital Age: Do you really want your Brand to be private?

The first annual Retail Insights Southeast (RISE) shopper-marketing event will be held in Charlotte, NC on September 18th at Byron’s South End. The luncheon will focus on how retailers and brands are encouraging loyalty in the digital age. Details are at www.attendrise.com. The event is sponsored and produced by Charlotte-based shopper marketing agency Birdsong Gregory.

The three-hour luncheon will include a full agenda of presentations and discussions including:

Lawrence Lobpries, Consumer Marketing Director for Lowe’s Home Improvement, will talk about how Lowe’s is revolutionizing the shopping experience for its customers with its innovative MyLowe’s program.

Adam Fine, Senior Director of Shopper Marketing at MaxPoint Interactive, will showcase examples of how brands and retailers are leveraging digital to target consumers at the neighborhood level.

“The southeast represents a robust and growing nexus for retail marketers.” stated Jim Cusson, president of Birdsong Gregory. “As we’ve worked with our retail clients, we’ve recognized a genuine thirst for a regional event to allow professionals to come together and discuss common challenges, and this subject of loyalty in the digital age is certainly timely.”

Additional presentations are expected to be added. To register and view event details with topics, times, and speaker information please go to www.attendrise.com.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.