Take a look at this great video and corresponding story from WCCO 4 the Minneapolis CBS affiliate it takes you inside the Target Test Kitchens and the more than 800 new Private Brand products they launch annually. This is why Archer Farms and Market Pantry are consistently best in class in Private Brand grocery.
Target’s Food Team Aims To Fill Pantries, Feed Families
Target’s Test Kitchen team develops hundreds of new products annually under the labels Market Pantry and Archer Farms. But the process behind developing the foods isn’t simple or easy.
It takes time, talent, and dedicated professionals like Paula Zuhlsdorf.
“I know what it’s like to feed your family well and have them leave the table with good food for them,” she said.
She’s a mom who develops product directions for Archer Farms pizzas and some of the other 3,000 food products that Target sells. At the moment, she’s re-testing pizza quality several months after Target started selling specialty pizzas.
Just developing the topping-mix for the spinach feta pizza took significant time, and it all comes down to research.
Amanda Irish, Target’s senior director of owned brands, said inspiration plays large role in what foods the retailer rolls out.