Inside the Target Test Kitchens


Take a look at this great video and corresponding story from WCCO 4 the Minneapolis CBS affiliate it takes you inside the Target Test Kitchens and the more than 800 new Private Brand products they launch annually. This is why Archer Farms and Market Pantry are consistently best in class in Private Brand grocery.

Target’s Food Team Aims To Fill Pantries, Feed Families

A team of food lovers in downtown Minneapolis is bringing culinary ideas to life for Target, and they recently shared some of their passion and secrets.

Target’s Test Kitchen team develops hundreds of new products annually under the labels Market Pantry and Archer Farms. But the process behind developing the foods isn’t simple or easy.

It takes time, talent, and dedicated professionals like Paula Zuhlsdorf.

“I know what it’s like to feed your family well and have them leave the table with good food for them,” she said.

She’s a mom who develops product directions for Archer Farms pizzas and some of the other 3,000 food products that Target sells. At the moment, she’s re-testing pizza quality several months after Target started selling specialty pizzas.

Just developing the topping-mix for the spinach feta pizza took significant time, and it all comes down to research.

Amanda Irish, Target’s senior director of owned brands, said inspiration plays large role in what foods the retailer rolls out.


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.