H-E-B To Launch Private Brand Candy Bars

Tomorrow, Thursday, July 25^th Texas-based independent grocer H-E-B will introduce a series of Private Brand candy bars. The German made candy bars will be available in four varieties and will retail at two for $1. Flavors include:

Chewomp!: Fun, quirky, superhero/comic, animated, active and intense candy bar filled with nougat, peanuts and caramel covered in milk chocolate.

Caramel Cloud: Smooth, creamy, sleek, polished, savvy, clever and intellectual candy bar filled with nougat and caramel covered in milk chocolate.

Cocoa Cloud: Daydreaming, enchanted, joyful, imaginative and nurturing candy bar filled with chocolate nougat covered in milk chocolate.

Kooky Caramel: Playful, whimsical, spontaneous, lively, mischievous and enthusiastic candy bar filled with a biscuit and caramel covered in milk chocolate.

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Christopher Durham

President & Chief Strategist at My Private Brand/Folio28 LLC

Christopher Durham is the president and founding partner of the retail and Private Brand consultancy Folio28. He is a consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience, creating, launching and building billion dollar Private Brands.

Latest posts by Christopher Durham (see all)

• “Where Is Private Label Going?” Attend PLMA International – May 22, 2013
• Dean & Deluca & Boreal Water Partner on Private Brand – May 22, 2013
• PB CAREERS: Southern Seasons – Corporate Director of New Product Development – May 21, 2013

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