H-E-B To Launch Private Brand Candy Bars

Tomorrow, Thursday, July 25th Texas-based independent grocer H-E-B will introduce a series of Private Brand candy bars. The German made candy bars will be available in four varieties and will retail at two for $1. Flavors include:

Chewomp!: Fun, quirky, superhero/comic, animated, active and intense candy bar filled with nougat, peanuts and caramel covered in milk chocolate.

Caramel Cloud: Smooth, creamy, sleek, polished, savvy, clever and intellectual candy bar filled with nougat and caramel covered in milk chocolate.

Cocoa Cloud: Daydreaming, enchanted, joyful, imaginative and nurturing candy bar filled with chocolate nougat covered in milk chocolate.

Kooky Caramel: Playful, whimsical, spontaneous, lively, mischievous and enthusiastic candy bar filled with a biscuit and caramel covered in milk chocolate.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.