Safeway Launches Debi Lilly Summer Collection

Christopher Durham July 19, 2012 1

Pleasanton, Califonia based grocer Safeway has once again expanded its licensed Debi Lilly Design Private Brand collection. Debi Lilly is a nationally renowned event-planning expert based in Chicago. She is the founder and president of A Perfect Event – Chicago’s most successful special event company with a faithful (and famous) following, including Oprah Winfrey.

The official Safeway blog Safeway Today describes the new products this way:

Summer is finally here – which means one thing: creating an outdoor living space. This the perfect time for entertaining outdoors, and I love a sunset lit evening with my family  in our cozy urban garden.

I am so excited about the newest additions to the debi lilly design collection – they are oh so stylish, affordable and will effortlessly and instantly add ambiance to your backyard space.

First, is my favorite Nantucket Lantern Collection. These are perfect for a candlelit vignette on your patio. Fill lanterns a pillar candle, and surround it with clementines, limes, any favorite citrus or firm fruit works perfectly. The warmth of the candle heats the fruit and gives off a fresh citrus scent.

Tree branches and overhead garden trellis is another great detail to enhance outdoors.  Here I hung patio candles from branches around the perimeter of the patio. They glow so beautifully once dusk sets in.

The exclusive St. Tropez inspired metal lanterns come in bright, vivid hues, perfect for hanging overhead, or setting ontop tabletops. Fill them with a votive candle one day, and the next, pick fresh flowers from your backyard, turning them into a clever vase.

Similarly, the St. Tropez inspired bright metal candleholders fit votives or petite floral bouquets. Hang from branches, or set on a tablescape or place setting, and voila – summer has arrived!

Christopher Durham

President & Chief Strategist at My Private Brand/Folio28 LLC

Christopher Durham is the president and founding partner of the retail and Private Brand consultancy Folio28. He is a consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience, creating, launching and building billion dollar Private Brands.

One Comment »

  1. Maureem March 28, 2013 at 9:11 am - Reply

    Hi, I would like to know how I can purchase the “Nantucket Lantern” I have purchased one from Safeway and a friend would like some for her wedding. Thank you.

Leave A Response »

Facebook

Get the Facebook Likebox Slider Pro for WordPress