Safeway Launches Debi Lilly Summer Collection

Pleasanton, Califonia based grocer Safeway has once again expanded its licensed Debi Lilly Design Private Brand collection. Debi Lilly is a nationally renowned event-planning expert based in Chicago. She is the founder and president of A Perfect Event – Chicago’s most successful special event company with a faithful (and famous) following, including Oprah Winfrey.

The official Safeway blog Safeway Today describes the new products this way:

Summer is finally here – which means one thing: creating an outdoor living space. This the perfect time for entertaining outdoors, and I love a sunset lit evening with my family  in our cozy urban garden.

I am so excited about the newest additions to the debi lilly design collection – they are oh so stylish, affordable and will effortlessly and instantly add ambiance to your backyard space.

First, is my favorite Nantucket Lantern Collection. These are perfect for a candlelit vignette on your patio. Fill lanterns a pillar candle, and surround it with clementines, limes, any favorite citrus or firm fruit works perfectly. The warmth of the candle heats the fruit and gives off a fresh citrus scent.

Tree branches and overhead garden trellis is another great detail to enhance outdoors.  Here I hung patio candles from branches around the perimeter of the patio. They glow so beautifully once dusk sets in.

The exclusive St. Tropez inspired metal lanterns come in bright, vivid hues, perfect for hanging overhead, or setting ontop tabletops. Fill them with a votive candle one day, and the next, pick fresh flowers from your backyard, turning them into a clever vase.

Similarly, the St. Tropez inspired bright metal candleholders fit votives or petite floral bouquets. Hang from branches, or set on a tablescape or place setting, and voila – summer has arrived!

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.