Barnes & Noble Introduces NOOK for Web

Christopher Durham July 17, 2012 0

Today New York based book retailer Barnes & Noble is launching Nook for Web, browser-based version of its Private Brand e-book platform to compliment its other native reader apps. The free new browser experience that offers readers the ability to explore digital titles and bestselling books right from their computer – no sign-in, software download or NOOK account required to begin reading. With fast and easy access from any PC or Mac browser, NOOK for Web seamlessly combines NOOK’s digital reading experience with access to Barnes & Noble’s NOOK Store. Now, anyone who loves to read can browse, sample and become instantly immersed in a NOOK-like reading environment from any browser, with support coming this fall for Internet-enabled tablets, smartphones and other mobile devices.

Beginning today, Barnes & Noble is offering six bestselling NOOK Books in their entirety at no charge for readers to try. Customers can visit www.nook.com/NOOKforWeb to browse the list of complimentary titles available, including Map of Bones by James Rollins, Sex and the City by Candace Bushnell, The Vow by Kim Carpenter, The Boxcar Children Summer Special by Gertrude Chandler Warner, Brave by Tennant Redbank and Perfect Island Getaways by Patricia Schultz, instantly read the sample, and then download the entire book for free on any browser now through July 26.

“NOOK for Web makes it easier than ever for anyone – from NOOK customers to those experiencing digital content for the first time – to access and read books online,” said Jamie Iannone, President of Digital Products at Barnes & Noble. “There’s no need to download special software to access your digital library – NOOK for Web seamlessly combines Barnes & Noble’s best-in-class digital reading experience and unrivaled NOOK Store to deliver an immersive, easy-to-use solution for readers to consume millions of titles right from their Web browser.”

Reader, multitude of computing and mobile devices with free NOOK Reading Apps and NOOK for Web, and keep reading virtually anytime, anywhere – all without losing the page. And customers can send free NOOK Book samples directly to an existing NOOK Library to automatically access new content on the go from any NOOK device or one with free NOOK Reading Apps.

NOOK for Web is now available at www.nook.com/NOOKforWeb with no download required. Simply browse for books in the NOOK Book Store and look for the “Read Instantly” icon to begin reading any book.

Christopher Durham

President & Chief Strategist at My Private Brand/Folio28 LLC

Christopher Durham is the president and founding partner of the retail and Private Brand consultancy Folio28. He is a consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience, creating, launching and building billion dollar Private Brands.

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