More sexy Private Brand design from the English retailer Waitrose, this time it comes in a new sub –brand Waitrose Wholesome a line of beans, lentils and other ingredients, consisting of over 120 products. Designer Bhavesh Chauhan arranged the products numerically for customer ease of use.
Christopher Durham
President & Chief Strategist at My Private Brand/Folio28 LLC
Christopher Durham is the president and founding partner of the retail and Private Brand consultancy Folio28. He is a consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience, creating, launching and building billion dollar Private Brands.
Latest posts by Christopher Durham (see all)
- Fifty2, The MPB Project: Sears – Kenmore – May 16, 2013
- Durham & Seelert To Present Walmart SIGHTLINE At PLB360 Conference – May 16, 2013
- Woolworths South Africa Redesigns Slimmers Choice – May 15, 2013
