Macy’s Announces Exclusive Marcus Samuelsson Collection

This week, Macy’s announced an exclusive cookware collaboration with celebrity chef and Macy’s Culinary Council member, Marcus Samuelsson. Born in Ethiopia and raised in Sweden, Samuelsson spent his adult years living and cooking in America where he was inspired by the country’s eclectic cuisine composed of traditional foods from countless immigrant groups. His new cookware collection celebrates the nation’s exciting and original cuisine with professional and versatile cookware pieces that are designed with ethnic cooking in mind. The “Marcus Samuelsson American Table for Belgique” collection will launch in September 2012, exclusively at Macy’s and on

“Marcus Samuelsson is one of the most innovative and recognizable chefs in the industry, with unparalleled culinary knowledge and a deep passion for cooking that continues to inspire our customers,” said Nancy Slavin, senior vice president of marketing for Macy’s Private Brands. “Exceptionally designed, the Marcus Samuelsson American Table for Belgique collection offers professional-level cookware that is essential for home cooks who want to create culinary magic in their own kitchens.”

In collaboration with Macy’s Culinary Council member and renowned chef Marcus Samuelsson, the collection is an extension of Macy’s exclusive Belgique cookware line. Marcus Samuelsson American Table for Belgique features cast aluminum, a lightweight material with many cooking features similar to cast iron, including excellent heat conductivity, as well as an energy saving heat conductor. The nonstick interior ensures easy cleanup, while large, riveted, stainless steel handles add strength and stability. The collection offers a 10-piece cast aluminum cookware set, which includes 2-qt. and 3-qt. covered saucepans, 8-qt. covered stockpot with coordinating steamer insert, 8” and 10” fry pans and silicone trivet. Also available in cast aluminum are a 4-qt. Dutch oven, 4-qt. sauteuse and 8” fry pan.

The cast aluminum items are complemented by essential cookware pieces, which are thoughtfully designed with ethnic cooking in mind. With curved sides that are ideal for stir-frying and sautéing, the carbon steel wok heats quickly and evenly and provides a side helper handle for easy lifting. The 12″ restaurant-style fry pan is designed to go from stove top to oven and includes a heat-resistant removable silicone sleeve. A favorite for searing meats, the 11” cast iron grill pan’s ridges lift food above fat for healthier cooking, while a durable finish eliminates the need to season the pan. Sure to be a favorite of home chefs who want professional results, the Marcus Samuelsson American Table for Belgique collection ranges in price from $59.99 to $429.99 and will be available in 400 Macy’s stores and on in September 2012.

“As a proud member of the Macy’s Culinary Council, I am thrilled to partner with Macy’s on the Marcus Samuelsson American Table for Belgique cookware,” said Samuelsson. “Home cooks can use this high-performance, stylish range to create everything from classic American favorites to the flavorful, ethnic dishes that embody our diverse culinary landscape.”

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.