Hy-Vee Launches Private Brand Beer

Christopher Durham July 12, 2012 0

West Des Moines, Iowa based grocer Hy-Vee has introduced Baraboo, a new line of Private Brand craft beers. The beer brewed in Stevens Point, Wisconsin comes in three varieties which the Hy-Vee website describes in humorous terms

Red Granite Lager
If roses aren’t your thing, take time to stop and smell the lager instead. Our unique blend of German hops creates a floral aroma that’s better than bouquets. Add in caramel and two-row malted barley for a sweet, well balanced, copper-colored lager with a taste as smooth as polished granite.

Lumberjack IPA
Whether you’ve been sawing logs in a forest or a hammock, our Lumberjack IPA will wake you up with its bold hop aroma. The crisp and citrusy trio of Magnum, Perle and Cascade hops have been dry-hopped to create a taste so complex and delicious, you’re sure to fell another bottle.

Woodpecker Wheat
That’s no woodpecker you hear tapping. That’s the knock of opportunity giving you the chance to savor a cloudy pour of Yakima hops, spring wheat and specialty malts. You wouldn’t ignore opportunity, would you?

Christopher Durham

President & Chief Strategist at My Private Brand/Folio28 LLC

Christopher Durham is the president and founding partner of the retail and Private Brand consultancy Folio28. He is a consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience, creating, launching and building billion dollar Private Brands.

Leave A Response »

Facebook

Get the Facebook Likebox Slider Pro for WordPress